Algeria is asserting itself as a major economic crossroads in Africa and the Mediterranean. Trade fairs like Cosmetica, Djazagro, or Formatech attract thousands of foreign delegations every year, from China to the United States. In this context of globalization of the Algerian economy, English is no longer a luxury for exhibiting; it's your passport to international influence.
1. Must-Attend Trade Fairs in Algeria: Showcase of Emergence
The trade fair calendar in Algeria is particularly dynamic. Here are the events where English is the preferred language:
- Cosmetica Algeria: A hub for global raw material suppliers.
- Djazagro: The mandatory passage for the food industry with exhibitors from over 30 countries.
- Algiers International Fair (FIA): A top-tier diplomatic and economic event.
- SITP & Batimatec: For the construction and infrastructure sectors.
Participating in these trade fairs without a team capable of responding in English means depriving yourself of 50% of potential partnerships.
2. Why English is the Only Language of the Booth
In a booth of 9m² or 100m², every second counts. Speaking English allows you to:
- Welcome: Break the ice with a foreign visitor immediately.
- Demonstrate: Explain the innovation behind your 'Made in Algeria' products.
- Conclude: Sign letters of intent for partnership (LOI) on the spot.
Brochures in French and Arabic are necessary, but having documentation in English is what proves your international ambition.
3. Attracting the Diaspora: Connected Investors
The Algerian diaspora is the country's primary potential investor. Many executives and entrepreneurs from the diaspora come from English-speaking countries or work in international environments. Communicating with them in English shows that you share the same global business standards.
Enfluently offers you 'Networking' simulations to learn how to pitch your company during cocktails and B2B evenings at these events.
4. Enfluently's 'VIP Expo English' Service
We support Algerian companies before their major events:
- Glossary: Creation of a custom technical English lexicon for your products.
- Flash Training: 2 intensive weeks for your booth sales representatives.
- Sales: 'Sales English' techniques to turn a visitor into a client.
Master the Art of the Booth in English
- Industry-specific vocabulary
- Elevator Pitch mastery
- Negotiation and pricing in English
- International lead management